Audit and correct conversions
We check what is actually being counted as a conversion. Very often it is phone-number clicks and thank-you page views that have nothing to do with sales.
Google Ads
Google advertising rarely fails outright. Far more often it runs blind: conversions are tracked incorrectly, the report looks great and the till stays empty. We start with analytics and only then touch bids.
What it includes
Search campaigns
Keywords built around buying intent, negative keywords, separate groups per segment. Ad copy written against objections rather than around a keyword.
Performance Max and YouTube
Where the volume justifies it. With control over the feed and exclusions, not a "let the algorithm handle everything" setup.
Monthly optimisation
Budget reallocated between campaigns by real cost per lead, not by click-through rate. Reporting in the language of money.
When you need this
- Ads are running and leads arrive, but nobody knows which ones pay off
- Cost per lead climbs month after month
- Several contractors ran the account and left a mess behind
- You are entering a new region or launching a new product
When you do not
We do not take projects where the ad budget is smaller than the cost of managing it: in that case you are mostly paying an agency rather than buying customers. We will work that out together on the first call.
FAQ
Questions we get most often
Who owns the ad account?
You do. We work inside your account with granted access. This matters: campaign history is an asset and it should stay with the company.
What is a sensible minimum budget?
It depends on the niche and cost per click. As a rough guide for most services in Ukraine — from $800–1000 a month on media spend alone, separate from management. The exact figure comes out of the audit.
When will we see results?
First leads usually within days of launch. Meaningful conclusions about cost per lead after 3 to 4 weeks of accumulated data. Drawing conclusions earlier means optimising noise.
Do you guarantee a number of leads?
No, and we are wary of anyone who does. We commit to a forecast range for cost per lead based on the audit, and show you what it is built on.
Next step
Twenty minutes of conversation: you describe the situation, we tell you what can realistically be done, in what timeframe and at what cost. No forty-slide decks.