Audience strategy and funnel
Cold audience, warm, retargeting, existing customers — each with its own message, rather than one ad shown to everyone.
Meta Ads
On Meta the winner is not whoever knows the ad manager best, but whoever tests creative fastest and actually has something to say. So we build a process: hypothesis, creative, measurement, conclusion — repeated until cost per lead becomes predictable.
What it includes
Creative production
Static, video, UGC formats. We write the scripts, edit, and test in batches of several variants instead of launching one and waiting for a miracle.
Events and Conversions API
Server-side event tracking from your site, so the algorithm keeps learning from real leads despite browser restrictions.
Retargeting and customer base
Look-alikes from your buyer list, bringing back people who did not finish the form, separate offers for existing customers.
When you need this
- Creative burns out within a week and there is nothing new ready
- Leads are cheap but never turn into purchases
- Since the privacy changes the numbers stopped adding up
- You have a customer base nobody is working with
When you do not
Complex B2B products with a sales cycle over six months usually cost more on Meta than they return. In those cases we recommend starting with Google search instead.
FAQ
Questions we get most often
Who produces the creative?
We do. Scripting, shooting simple formats, editing and adapting to placements are part of the retainer. Full production video is quoted separately and agreed in advance.
How much creative is needed per month?
A working minimum is 6 to 8 variants per month per active campaign. Fewer means you are testing too slowly and paying for it in cost per lead.
What if the ad account gets banned?
It happens, and you prepare for it in advance: a verified business manager, several ad accounts, access held by the company. We set that structure up at the start.
Do you also run our social media pages?
Content management is not our discipline and we do not pretend otherwise. We run advertising; if you need pages managed, we will recommend someone who does it well.
Next step
Twenty minutes of conversation: you describe the situation, we tell you what can realistically be done, in what timeframe and at what cost. No forty-slide decks.